If you still believe that mobile applications are for big enterprises like Amazon and Walmart, you are terribly wrong. From midsize to small business entrepreneurs, everyone is following the trend and understanding how effective mobile applications are for a business.
Reports conclude that 75% of world’s total population spends more than 2 hours each day on their mobile devices looking for applications. If your business also owns an iOS or Android application, your customers can easily download it in their devices and become a potential customer of your business.
Mobile apps serve varied functions: They provide a general info of your business, prices, products featured, searching features, messengers, news feeds, booking forms etc. Through push notification, you can interact with your customers directly and remind them about your products.
Reward point cards are now old-school, allow your customers to collect their rewards from the mobile application to make number of people download your application.
Mobile applications contribute a lot to brand awareness. Apps are like blank bill boards, you can customize it and make it functional, stylish and informative. You can use your app to influence your customer and persuade them to buy your products.
Whether you are selling lemonades or providing Spa services, your customers need to communicate with you. Applications make this process much easier. Instead of calling the restaurant to book a table, your customers can book it within 5 minutes by using the platform.
Mobile applications at small business level are still very rare. You can use this for your benefit and take a big leap. Be the first in your industry to have a mobile app.
Customer loyalty, probably one of the most obvious reasons to build mobile apps. With so much out in the market- billboards, banners, newspaper ads, flyers and email marketing- you slowly lose the impact of your business on customers. Through, apps cannot save your business but is can sure help you stay close to your customers.